Mike Michalowicz, author of Surge on Suzy Brandtastic

Suzy Brandtastic welcomes one-of-a-kind successful author, Mike Michalowicz! His new book is “SURGE” and we’re going to hear all about it.

I have seen Mike speak live to many different audiences, small and large, and have read his three other books: The Pumpkin Plan; Profit First; and The Toilet Paper Entrepreneur. He’s also a really funny guy!

In this podcast, Mike talks about how to catch and ride a wave. Not surfing exactly, but that next brilliant idea that everyone will want and never go out of style. How to discover what the next trend will be and where to look for them. Mike shares stories like how the owner of UGG boots, Brian Smith, came up with the idea.

About Mike:

Mike Michalowicz is the entrepreneur behind three multi-million dollar companies and is the author of Surge, Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur.

Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC.

Today Mike travels the world as an entrepreneurial advocate, speaking to different types of groups. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.

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