Brand Interview: Randi Bale, Healthy Organized Living
How long has your company been in business? Please tell us a bit about your company, its mission, goals…
Healthy Organized Living has been in business for over two years. I work with women who want to make a difference in the way they live their lives. They appreciate and desire personal development and know things can be better. They work, want to be creative, have lots of activities going on and need help managing it all. When I work with people, I am objective and can give them a new perspective of what healthy organized living is all about – de-cluttering space and mind, simplifying, making things better for them personally, having them take care of themselves more deeply and showing them how to manage their lifestyle so they can live fearlessly and authentically.
How did you know what typeface (font) would be right for your company wordmark or logo? If your logo has an illustration, describe why that art was the right thing, animal, place, object, etc…
My logo’s theme symbolizes the tree of life and everything that surrounds Healthy Organized Living’s mission and values. The icon represents defining their personal style and de-cluttering clothes which don’t suit them or their lifestyle so they can feel better about themselves and project their authentic style; getting a perspective on where the clutter comes from emotionally and working on their relationship with themselves and other people in their lives; de-cluttering their home so it becomes their sanctuary and reflects who they really are; discarding unhealthy foods so they can feel and perform at their best; de-cluttering their schedule of unnecessary commitments and creating effective time management; and lastly, the key defines the key to personal, professional and spiritual success.
How did you decide on the right color palette to fit your company look and feel?
I wanted the color palette to be colors we see in nature, plus green represents healing which de-cluttering negativity so often does.
How did you decide which type of designer to work with, or did you design your own identity and web presence?
I worked with someone I know personally and trust. He and I worked together very closely to make sure the logo defined my business and also represented me so when people met me they could get the sense of who I am – creative, individualistic, fun and a little bit whimsical.
In what order did you present your company to the world? Did you start with marketing and products, or website, blog and social media?
Believe it or not, I started out my business putting up flyers in store fronts and anywhere people would let me. Anytime we went out, my husband and I took the flyers with us. It was a real grass-roots approach – and I got clients. The blog was always in place (which my husband coded so it had all the pieces I wanted in it) and later I got a bit more savvy with social media. When I first started out, I had no idea how to use Twitter or a Facebook page for business, but put myself out there and learned along the way.
How long after the launch of your company did you start pitching in social media?
About a year. Initially I was very self-conscious about what to post and how often. Now I’m a lot more comfortable with it and learning how to use it more effectively every day – but I am still learning.
Did you do research or study any software, take webinars, teleclasses, before approaching any area of your marketing or web presence?
I worked in advertising for a long time, so I understood branding and how your brand and materials needed to identify with who you were as a business and a person and be clear to the outside world what you were offering them, without it being so overly clever so that it took away from the message.
Do you advertise locally in newspapers and/or nationally in magazines? Are they effective?
I advertised in print locally, but it wasn’t effective for me.
Do you advertise online using Google, Facebook or on other company sites? Are they effective?
I haven’t advertised on line as of yet.
When you printed your products, packaging, business cards and other print marketing did you choose an online printer or visit a local vendor?
I chose an on-line vendor and continue to do so because I think they do a very good job for a very reasonable price, plus their customer service is excellent.
Did you know anything about different types of papers, when you wanted to print your marketing materials?
I upgraded the paper because I felt it made a big difference when people were holding your card in their hands. When the materials feel good, it shows you care about your business and it makes a big difference in my opinion.
Have you ever used “green” technology in printing, using FSC certified papers or recycled paper and if not, how likely are you at trying this on a next project?
I use recycled paper whenever I can, but use very little printed materials.
If you sell products, are they produced in the USA or abroad?
I don’t sell products at this point, but if I did I would like them made in the USA.
Is there anything you haven’t yet tackled, but will want to do soon?
I have lots of plans and visions of where I want to take my company. I’d like to reach larger groups of people in different areas because I love the effect the work has on people. As long as I can continue to help people and see the difference in how they live their lives when they can de-clutter space and mind and live more authentically, I will do this forever.
To learn more about Randi Bale and Healthy Organized Living, visit the links below:
- Brand Interview: Dylan Glanzer, Parties by Dylan & Company
- Branding and Design: Peter S. Balsam Associates – New York Interior Designer