Food Truck Branding

A business owner recently told me he was planning to start selling his product without any branding or graphic design work. I hope he was going to place his business name on a sign, business card or menu! Then, last week I was lunching in the Exchange Place area and...

Are you creating content the right way?

You’ve created a PowerPoint (PPT) video for a client and they are using it for in-person meetings. But now they want that same presentation on their website. If you are a writer, you should consult with your web designer/developer for production suggestions. Recently,...

City of Trees Branches Out

It began with an idea… Instead of asking students in our local schools to create frog art with Frogs Are Green for Earth Day (like most years), I thought they might like to create “tree art” and this could help the Jersey City Parks Coalition spread the word...

Before and After Websites for Better Brand Positioning

Sovereign Logistics – New Multilingual Website International transportation service company Sovereign Logisitics recently opened a branch in Jersey City. With offices globally, it was time to build a fresh, new website. We picked up their established brand logo colors...

Regaining Your Business Presence on Google

Visit Google.com and enter your company name into the search bar and/or the keywords or keyword phrase to find your type of business. Look at the results. Does your company show up on Google’s 1st page? Most businesses want this and not only to be on the 1st page, but...