Culture Up, Amenities Down in Jersey City Heights

It’s been just over 10 years since I moved from Hoboken to Jersey City Heights. I have seen some real change in areas, both for the good and unfortunately, not so good. One of the reasons I like living on Central Avenue is it’s a shopping district and usually...

How brands can use social media to better connect with clients

Social Media has really given both customers and businesses better and easier communication avenues. Sometimes, a business wants to announce a new product or offer and only need post it to their fan page or tweet. Below that post will be the comments, favorable or not...

Is your brand identity working?

Branding is crucial for every business and must be 100% right. There’s a restaurant nearby that has an icon alongside their name which led me to believe they served a particular type of food. Year after year, it never occurred to me to go inside and look at their...

SEO for Photographers and Artists

Today, as I was adding new poster designs to my online portfolio, I was reminded of very important areas where SEO can help creatives draw more traffic. When you are building galleries to showcase your photography or paintings, or you are just adding photos within...

Wild Jazz Adventure at Jersey City Reservoir

What happens when you place accomplished jazz musicians around an environmental oasis? You get “Wild Jazz Adventure” at the Jersey City Reservoir! Not only is this going to be a great event for JC Fridays on June 5th, but what a wonderful design project to...