Joanne Quinn-Smith, The Amazing Techno Granny

I’m very sorry to share that a great woman, friend and colleague has passed. Joanne Quinn-Smith, The Techno Granny was an original. She cared deeply for entrepreneurs and small business owners and worked tirelessly to help them with marketing through her many...

11 Components of a Killer Brand Strategy

Many companies see a brand in terms of its tagline, logo or other superficial things, but a true brand is always far more than that.  A true brand can be recognized by its far-reaching strategies. A strategic plan is the most important thing in any organization, and...

For Design: Branding and Design for those in Need

Tell us about “For Design.” When did you launch your business and what is your mission? We started For Design (fordesign.io) in April of this year. The whole idea behind it was to make  graphic design available to anyone by giving those who don’t have the necessary...

Branding your food truck: Bro-Ritos, A case study

A few months back, Jersey City had a fantastic food truck festival. I was so impressed with the design of the food trucks and of course the delectable food, I just had to write about it. Since then I have received quite a few notes, but this story from Bro-Ritos is...