A business owner recently told me he was planning to start selling his product without any branding or graphic design work. I hope he was going to place his business name on a sign, business card or menu! Then, last week I was lunching in the Exchange Place area and...
“Anything you can do, I can do better.” Remember this phase? Whether I look out my windows onto Central Avenue in Jersey City Heights, or watch an old movie on TV, someone is always thinking they’ll open up a duplicate business right across the street from one that...
I got the last squeeze out of the toothpaste. Time to toss it out and open a fresh tube. This time I’m going from Crest to Colgate. As I open the new box it makes me think about how loyal I am to product brands and my shopping patterns. There are certain...
Last night I settled onto the couch for some of the best baseball there is, Yankees vs Red Sox. As the Red Sox players took the field, I didn’t recognize many names and thought to myself, how can I boo these guys when I don’t even know who they are or seen...
Each week I walk down to Hoboken to shop in some of the stores there. Currently, Jersey City Heights doesn’t have any gourmet or health food stores (that I know of). In Hoboken there are a few, including Basic Foods and until recently, Garden of Eden. (I know,...
