Are You Faking It?

Sitting on the couch and a commercial is playing for the new season coming in January for Real Time with Bill Maher. I’m laughing at the clips of past guests, his comments and I think to myself, “he’s one of a kind.” He’s projecting his...

Baseball Brand Disconnect: Ban the Chew

If the MLB is a supporter of organizations like Stand Up To Cancer and other cancer support organizations, why won’t they ban chewing tobacco? Especially when the MLB dedicates the 1st game of the World Series 2012 to Stand Up to Cancer! This issue is a...

Blog Frequency Experiment and ROI

I hosted a free webinar with Louis Tanguay, managing director of Circle Marketing, “Ultimate Marketing Tips” where he talked about the data… the ROI based on frequency of blogging, so I put it to the test. Posting just about once a week, should give...

9 Lessons in Marketing a Brand I Learned From the Yankees

I have been a Yankee fan for many, many years, but recently I’ve been looking at them with fresh eyes. Each time the team plays, I think a lot about how Joe Girardi has built the line up, what the order and pitching match up says about who they’re playing...