City of Trees Branches Out

It began with an idea… Instead of asking students in our local schools to create frog art with Frogs Are Green for Earth Day (like most years), I thought they might like to create “tree art” and this could help the Jersey City Parks Coalition spread the word...

Regaining Your Business Presence on Google

Visit Google.com and enter your company name into the search bar and/or the keywords or keyword phrase to find your type of business. Look at the results. Does your company show up on Google’s 1st page? Most businesses want this and not only to be on the 1st page, but...

Being Socially Responsible on Social Media

Yes, you have a new program, product or plan, but please don’t pitch to me (or those you know) just because we’re connected. Lately, I have received direct emails, Facebook and LinkedIn pitches for all sorts of products and programs I would never have any interest in....

How brands can use social media to better connect with clients

Social Media has really given both customers and businesses better and easier communication avenues. Sometimes, a business wants to announce a new product or offer and only need post it to their fan page or tweet. Below that post will be the comments, favorable or not...

Is your brand identity working?

Branding is crucial for every business and must be 100% right. There’s a restaurant nearby that has an icon alongside their name which led me to believe they served a particular type of food. Year after year, it never occurred to me to go inside and look at their...