When you launch a new business or nonprofit organization, there’s so much needed to get things going. From identifying the name and / or slogan of your company along with a mission statement, to building that online and offline presence. So many ask “where do I...
The big message I heard over and over yesterday was this: Be authentic, share your passion and others will get excited too. Yesterday I attended Market NY EXPO (#MKTNY) at the Jacob Javits Center in New York. The floor was covered with marketers promoting printing,...
Much of your work should come from word of mouth and the new clients that search Google and find you based on the web presence you’ve been building over time. However, sometimes if you want to break into a new product area or you wish to expand your reach globally,...
You’re ready to build your website and online presence, and now comes the tricky part. Who to hire, how to know if you are using the right platform, hosting company… and you’re not even sure what you want to blog about. Since 1998, SNDI has been...
“Anything you can do, I can do better.” Remember this phase? Whether I look out my windows onto Central Avenue in Jersey City Heights, or watch an old movie on TV, someone is always thinking they’ll open up a duplicate business right across the street from one that...
