Branding Your E-Commerce Business This Holiday Season
Branding your business is crucial at any time of the year, but it’s especially important during the holiday season. The crowded marketplace means it’s not as easy as it otherwise would…
Read moreIs Your Small Business Correctly Branding Itself? Here’s How to Find Out
By Lexie Lu Branding is essential for small-business owners that want to grow their operations. A company is more than the products or services it offers. Long before a customer…
Read moreSpring 2020 – Reimagining The Workplace
We have been asked to stay at home. As a small business owner, I have been working from home since the mid-90s. However, I could freely meet friends and clients…
Read moreTips on working at home from a small business owner
I have been working as a web and graphic designer for my own small business since 1994. That is quite a long time, and I have learned how to spend…
Read moreMarket Your Business on Linkedin Like a Business Magnate
Building an online business requires hard work and the ability to tap into the minds of your target audience. Knowing how to effectively market yourself and the brand you represent…
Read moreColor Power – A Brand’s Secret Weapon
As marketers we know that business is an art of persuasion. While there are many factors that influence shoppers, it is often the subtle and less obvious visual input that…
Read moreJoanne Quinn-Smith, The Amazing Techno Granny
I’m very sorry to share that a great woman, friend and colleague has passed. Joanne Quinn-Smith, The Techno Granny was an original. She cared deeply for entrepreneurs and small business…
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