Color Power – A Brand’s Secret Weapon
As marketers we know that business is an art of persuasion. While there are many factors that influence shoppers, it is often the subtle and less obvious visual input that…
Read moreJoanne Quinn-Smith, The Amazing Techno Granny
I’m very sorry to share that a great woman, friend and colleague has passed. Joanne Quinn-Smith, The Techno Granny was an original. She cared deeply for entrepreneurs and small business…
Read moreChanging your brand to fit social media
When it comes to branding, how does your logo look when used beyond your website and print marketing? I design for small businesses and medium size corporations and social media…
Read moreNew Tricks and Tips for Using Social Media
Every day I see posts on social media that aren’t posted right and if you want others to see your posts (or tweets), you have to learn a few tricks.…
Read moreThe World of Lead Generation Marketing at a Glance
SEO, PPC, email marketing, social media — all of these can be spectacular sales lead generators … or spectacular flops. It all depends on execution. Many businesses are in for…
Read moreWhy is using Google so much harder?
I use Google many times a day. I’ll need to look up a word, check my website property analytics; or just post an article or photo. It used to be…
Read more11 Components of a Killer Brand Strategy
Many companies see a brand in terms of its tagline, logo or other superficial things, but a true brand is always far more than that. A true brand can be…
Read more