HBO’s hit series Game Of Thrones has become a contemporary cultural touchstone. Many of us can identify with what we’ve seen over the past four-and-a-half seasons. Those of us working in e-commerce can pick up some valuable points from all of the intrigues...
Take a good look. Yes, I want you to open your own website and social media profiles right now and look at your online presence. Examine the branding, graphics and structure. Now read your own copy, not just on the homepage, but every page. Does it match how you feel...
When it comes to gaining that all-important “like-trust” factor from the public, is your company or organization on the right track? In a post from 2010, “Should BP change their flowery Logo now?” we discussed how a horrific event can change the public’s perception of...
I got the last squeeze out of the toothpaste. Time to toss it out and open a fresh tube. This time I’m going from Crest to Colgate. As I open the new box it makes me think about how loyal I am to product brands and my shopping patterns. There are certain...
When I’m not working for my clients, I work on my passion projects. For the last five years, my passion has been doing what I can to help save frogs and amphibians. It’s one thing that sets me apart from other branding and marketing companies. I post news...
