New Tricks and Tips for Using Social Media

Every day I see posts on social media that aren’t posted right and if you want others to see your posts (or tweets), you have to learn a few tricks. Facebook First and foremost (and I know we’ve covered this before), there is a very big difference between...

Being Socially Responsible on Social Media

Yes, you have a new program, product or plan, but please don’t pitch to me (or those you know) just because we’re connected. Lately, I have received direct emails, Facebook and LinkedIn pitches for all sorts of products and programs I would never have any interest in....

How brands can use social media to better connect with clients

Social Media has really given both customers and businesses better and easier communication avenues. Sometimes, a business wants to announce a new product or offer and only need post it to their fan page or tweet. Below that post will be the comments, favorable or not...

Generating Sales and Tracking Social Media Itself

Each client that comes along has a particular goal. Although you may think “sales” is the goal, not every business needs to work at that. If they have the right business model or product, sales may just happen naturally. A bakery or dry cleaners which may be the only...

Is Everybody Talking and Not Listening?

In this fast-paced life with website content, video, podcasts, emails and social media, is everybody just throwing their own content out there, hoping it’s going to stick? When do you listen if you are so busy posting? If we aren’t responding to other...