In the last few months I have been thinking quite a bit about the new Starbucks coffee bag packaging designs. When they first changed the designs, I couldn’t find the Sumatra bag and wondered if I was buying the right one. The more I looked at them over the...
This past week it was announced that Starbucks was dropping the typographic part of their logo. Their brand identity has changed four times over the years and what’s fascinating about this change is the fact that they were limited by the types of products they...
