Internet Week NY Panel: Brand Recognition vs Killer Content

This week is “Internet Week NY.” Monday through thursday there was a daily schedule of interviews, panel discussions and keynote speakers. (There are other events currently through the weekend and then Monday is the Webby Awards.) In addition it was all...

Branding & Website Design is One of a Kind Art Too

On tuesday evening Andrea Rosenfeld and I had our second Broadcast Louder class with our guest, Mark T. Smith. The topic of discussion was “one of a kind vs limited edition products.” As we talked about fine artists and other creatives at different stages...

Branding: Stand Out From the Crowd

So, what is “branding,” really? Branding is the look and feel of your mission and company. It’s the statement you make in a moniker, tagline or mission statement that defines your goals, and the promise to your customers and clients.  It’s your color...