Ted Rubin

Internet Week NY Panel: Brand Recognition vs Killer Content

May 19th, 2012 | Posted in Blog, Branding, Events, marketing, Social Media | 12 Comments
Tags: , , , , , , , , , , , , , , ,

This week is “Internet Week NY.” Monday through thursday there was a daily schedule of interviews, panel discussions and keynote speakers. (There are other events currently through the weekend and then Monday is the Webby Awards.) In addition it was all available via LiveStream, or you could attend with passes at the main headquarters, 82 Mercer Street in NYC. I spent most of the day there on Tuesday and watched some fantastic presentations, such as an interview with David Karr, columnist for the New York Times. On the LiveStream I watched Pete Cashmore, founder of Mashable and Shane Smith, founder and CEO of Vice. There are so many videos and interviews it’s going to keep me watching and learning for the next few weeks!

Internet Week NY - Mercer Street Flags 2012

Internet Week NY - Mercer Street Flags 2012

I had entered the “Make The Stage” panel discussion competition and out of 244 entries, 7 were selected and one was my panel discussion idea, “Brand Recognition vs Killer Content.” The five of us took the stage at 4pm on Thursday, May 17. It was such a great experience and the audience was engaged with this team of experts, Miriam Cohen, Ted Rubin, Kathryn Rose and Bryn Johnson.

Some of my questions to the panel were:
When is brand recognition not enough?
Which should come first; building the brand recognition or focusing on the killer content for reputation?
Does the brand draw great writers and content, or does killer content make a brand great?

We also talked about this and how it pertains to social media:
In building a strong community social network, do people join because of the other members, or because of what it will do for them? Having someone with a strong following and brand following you and sharing your content and does joining give your brand instant clout?
Social media including Facebook, YouTube, Twitter and Pinterest have made our lives very visual. We respond to imagery and video more than written content in most cases. How important is branding on social media platforms?

And we also talked blogging:
Search engines give us the ability to find links to our queries. For bloggers, does your brand matter more, or is it that killer title and content going to make someone remember where they read the answer?

It was such a fabulous experience and below are some photos from the event Brand Recognition vs Killer Content Panel discussion, on the stage.

 

Internet Week NY Panel - Miriam Cohen, Ted Rubin, Kathryn Rose, Bryn Johnson and Susan Newman (Organizer and Moderator).

Internet Week NY Panel - Miriam Cohen, Ted Rubin, Kathryn Rose, Bryn Johnson and Susan Newman (Organizer and Moderator).


 
Here is the video from our panel discussion. (You can also watch the presentation “Brand Recognition vs Killer Content“) at Internet Week NY.) Enjoy and please post feedback, we’d love to hear your thoughts.

So what do you think?

Is brand recognition most important? or is Content King?

Broadcast Louder: 2 Savvy Business Women on a Mission to Help Artists and Other Creatives

October 23rd, 2011 | Posted in art, Blog, marketing | Comments Off
Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

TURN UP THE VOLUME ON YOUR ART BRAND!

Are you ready to LEARN what you need to build YOUR business as successfully as you create your Art?
Andrea Rosenfeld (Open Studio Coach) and Susan Newman (Susan Newman Design Inc) have teamed up!

BROADCAST LOUDER IS HAVING A CONTEST!

Win the whole 8 class teleseminar series! Enter by 10/31/11!!!

 

We’ve been friends and colleagues for years, working with each other and bouncing ideas off of one another. We realized that together, we are a powerhouse of resources and experience and have an incredible amount of information to share with other Creatives in business.

We’ve launched Broadcast Louder because you are a spectacular artist and your work deserves to be seen, heard, purchased and enjoyed!

Broadcast Louder will teach you in our 8-week teleseminar series,
Creativity + Abundance 1.0

Class 1 – Go BEYOND the Logo – Understanding Exactly What “Branding” Is
(Guest Expert – Todd Radom, Todd Radom Design)
Class 2 – One-of-a-kind vs Limited Edition Art Products
(Guest Expert – Mark T. Smith, Professional Fine Artist)
Class 3 – Costing Challenges for Your Products – Why It’s More Than Just Math?
(Guest Expert – Julie Steelman, Effortless Affluence)
Class 4 – Blogs, Websites, CMS and E-commerce, Oh My! Which Is Right for Your Biz?
(Guest Expert – Gina Nieves, Marknet Group)
Class 5 – Social Media, Online and Offline Visibility or Mind Your Manners on the Internet!
(Guest Expert – Ted Rubin, CollectiveBias)
Class 6 – Time Management is Doable but Different for Everyone
(Guest Expert – Payson Cooper, Transformational Jewelry and Easy Marketing Secrets)
Class 7 – Reach a Wider (yet targeted) Audience by Repurposing your Creative Content Across the Web
(2 Guest Experts – Denise Wakeman, founder of The Blog Squad and Stephanie Vozza, Author)
Class 8 – Public Relations – Expose Yourself (legally)
(Guest Expert – Robyn Hatcher, SpeakEtc)

Listen in to our first FREE Class that aired on October 11th, 2011 with Special Guest Expert, Debbie Ingle, First Class Female Society.

Our mission
To bring together creatives from all industries, to give them a voice, allow them to share their wisdom and experiences and learn from each other. To build a network of professional artists that will educate and allow them to reach their business and artistic goals.

Why you need Broadcast Louder
There are other programs that help grow businesses but they don’t speak directly to the creative community like we will.

As professional artists, who are also savvy business owners, we speak your language and understand what you need for your creative business. We will be providing you with content and you are going to be able to interact with us, network with other artists through our private group and ask us questions that everyone in the class can benefit from.

Now that you understand that we’re here to help artists build their businesses, we want to explain why we’ve created Broadcast Louder and go over some of the benefits it will bring to you.

Every business built around creativity needs a brand that’s in alignment, to help keep their unique business memorable and in people’s minds. We are not speaking about a logo, per se. A brand is more than that. It’s about building trust and communicating your message successfully, so that potential clients understand you and your mission.

We are going to teach you the best marketing practices that will expand your visibility and propel your creative business to gain a larger targeted audience and new sales opportunities.

You have specific business goals and a unique product but you’re not sure what steps to take next to grow in the direction that’s right for you. Broadcast Louder is here to guide you through this process.

So Turn Up the Volume on Your Art Brand!
 

Do You Know How to Express What Your Business Is and What You Do as an Entrepreneur?

May 10th, 2011 | Posted in Blog, marketing | Comments Off
Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

I have had my own business for 17 years now and as my business expanded across different platforms and media, I have become confused on how to express what I do. I sometimes speak at events, have been on the radio, interviewed in print and online, attended openings and event gatherings and when someone asks me, what I do, I’m afraid I stumble a bit.

I attended a gathering of amazing women entrepreneurs at last week’s Rock The World NYC. So many women, each with their own original personality, mission and drive for success. There were women who invented products, some with a heartfelt cause, and some with just the right company and attitude to get where they want to go.

It was an action-oriented 2 day conference, with so many plans for us to set in motion… branding & marketing, money maps, and social media.

But I must say that the more that I think about what drives me, the more I’m just not sure how to express it.

So here is what I believe my mission is: I help people realize through Visual Broadcasting™, how to express themselves on multiple platforms. Do I read their minds? How do I know when they talk to me, or show me things, just what they need?

Perhaps that’s why I have trouble expressing what I do. I’m the one behind the scenes, giving them what they need visually to soar. It’s not graphic, web, social media, promotion or advertising, it’s all encompassing. Sometimes I try out different hats: I’m a green graphic designer, I’m a book designer, I’m a web programmer, I’m a Facebook page designer, I’m a brand identity designer, environmentalist with an amphibian cause, and so on.

It certainly is an interesting place to be. I must look at the big picture and see my combined worth. Not that I do this or that, but find a way to say it cleanly so I don’t have to explain it.

In the coming weeks, in addition to implementing my action plans, I’ll be writing a new business plan, rediscovering myself and what my mission to help other businesses truly is.

Do you know how to express what you do? I’d love to hear your comments.

rock the world nyc savor social media panelists

From left: Angela Jia Kim, Ted Rubin, Nicole Abbott, Erin Huggins, and Susan Newman

Savor The Success’s Rock The World 2011

April 30th, 2011 | Posted in Blog, marketing | Comments Off
Tags: , , , , , , , , , , , , , , , , , , , , ,

I’m telling you right now… I couldn’t be more excited about next week! May 4 and 5, 2011 is my 2nd Savor the Success’s Women Entrepreneurs Rock the World.

Not only will I get to meet so many of the Savor The Success sisters across the USA and abroad that I’ve connected with and worked with, in person, but I am now one of 5 panelists for a discussion on “your social media blueprint”,  lead by Kathryn Rose, Social Media Consultant and Author of the Newly Updated “The Parent’s Guide to Facebook.” I’ll be adding what I’ve learned over the years about LinkedIn, it’s search capabilities, the best ways to connect with colleagues and using groups the right way.

The 2-day conference is for women entrepreneurs and gathers guest speakers from a variety of industries and we have round table discussions, all to help us create or freshen our business blueprint in branding, marketing, social media and sales.

Last year, I went for 1 day, and it changed my whole business around. I learned so much about myself, my clients, and it helped me focus on the realities as well as the infinite possibilities. I know that what I learned and the changes I made helped me through the down economy of last year.

So for 2011, the annual event, Speaking are founder and CEO, Angela Jia Kim of Savor and (Om Aroma), Julie Steelman (Bankability Guru , Sales Expert), Lisa Steadman (Woohoo, Inc.), Julie Pickens and Mindee Doney (Boogie Wipes), Payson Cooper (Social Media, Marketing and Mindset for Women Entrepreneurs), Amanda Steinberg founder of DailyWorth.com), Ted Rubin, Colleen DeBaise, small business editor at the Wall Street Journal and Amy Nichols (founder of Dogtopia).

My business cards are ready. I’m so energized! Between networking and learning from these fabulous experts, not to mention the after parties, lunches and dinners, what could be more exciting and fun?