When it comes to gaining that all-important “like-trust” factor from the public, is your company or organization on the right track? In a post from 2010, “Should BP change their flowery Logo now?” we discussed how a horrific event can change the public’s perception of...
Companies pitch to us via TV, radio, internet (social media and email campaign blasts) and print campaigns in newspapers and magazines. I’ve been thinking about how one company can rise above or set themselves apart, and gain new customers. Each business is an...
