Someone has put in a search query on Facebook for baby clothes, graphic design or a bakery and it will show the top Facebook and other results. If that company has a page and custom pages set up, the graphics / content can speak directly to this new visitor and tell them about their company and why they should “like” it. Once they like the company, they move on to read your posts & information, view your gallery pages or other special pages.
You can also create a special landing page on your website or blog and set the Welcome page’s link to go to that page, however it must be the right width or it won’t display correctly. Set it up for Facebook users and offer them something special, that the general public doesn’t see on your website. So your page is speaking directly to them, and is offering them a discount or special download.
Facebook Cover Images, Buttons and Profile Graphics Working Together
Most people have fun changing up their personal profile image and cover shot, like I do but when we’re talking about your company page, there should be a different approach. The profile image is usually your logo, but must be created on a perfect square to look right. In some cases you can still use your own headshot if your company is known by you. The cover image should be very representative of your business goals so when someone arrives they get what you do right away. I’ve also seen some cover shots that show customers using the products. The goal is to accomplish what you set out wanting which is “likes” and followers. We also have the little buttons which can be designed and take visitors to your custom pages/apps.
How to Attract People and Get Them Sharing
So you have created a company page, added your custom imagery for buttons, profile and cover image, and now you want to attract new potential customers or clients. I suggest starting a Facebook ad campaign which is an inexpensive way to drive people to your new Facebook page. This little ad can be a modest budget of $5-10 a day or you can spend more. You can create a few different ads and review the stats a few days or a week later to see which ads are working and which aren’t. You can pause an ad and start a new one.
Below I show a few of my Facebook cover, profile graphics and a special inside page.