Brand Interview – Sheevaun O’Connor Moran – Energetic Solutions Inc. | Branding YOU Better!

Brand Interview – Sheevaun O’Connor Moran – Energetic Solutions Inc.

By Susan May 31, 2011 Blog, Brand-Interviews No Comments

Brand Interview – Sheevaun O’Connor Moran – Energetic Solutions Inc.

How long has your company been in business? Please tell us a bit about your company, its mission, goals…
Energetic Solutions, Inc has been around for 12 years. Our initial goal was to provide the tools the world needs to have a more energized and peaceful life so that success was effortless. We created a motto of “Health and Wealth Naturally” which did great for us for many years. Our workshops, one on one sessions and CD programs were designed to achieve fast results. The results included once failing businesses becoming multi-million dollar ventures and once failing health transformed into radiant and glowing health.

Our goal is to create a brand that will be lasting for the changes that are allowing business owners, managers and employees to be more conscious on all levels for the sustainability of the planet. As one creates awareness in their own life, takes responsibility for their internal beliefs and structures and strives to evolve beyond them is when the planet becomes a fully whole and sustainable place to live on all levels from business and monetary transactions to raising children.

Do you donate to charities? Tell us about that also and why.
Yes and giving back is paramount to the world being a better healthier place. The understanding of giving is if we can help others in challenging spots in their life or business, particularly women, then everyone benefits.

How did you know what typeface (font) would be right for your company wordmark or logo? If your logo has an illustration, describe why that art was the right thing, animal, place, object, etc…
I had actually not selected the typeface but the designer did. He seemed to have captured the essence of the company easily.

How did you decide on the right color palette to fit your company look and feel?
I selected a range of colors and the designer narrowed it down. I weeded out those that didn’t fit.

How did you decide which type of designer to work with, or did you design your own identity and web presence?
My process was a bit unorthodox. I had gone to some friends for referrals and they just didn’t match my style. Then, I went to the phone book and scanned the page for graphic designers. I called the first one and got an answering machine and then I decided to call the one I saw first and got the owner. I asked him a ton of qualifying questions and we met the next day. He was the best designer to have captured the essence of my company and the energy of our vision and mission.

In what order did you present your company to the world? Did you start with marketing and products, or website, blog and social media?
I had already presented to hundreds of students for 5 years and created 7 CDs before branding my company. One of the things that I latched onto early was the value of email and started emailing previous customers and students about classes and products. To get my feet wet, I had started a website just to give away one of our peace and healing CDs and had no idea that people would be interested. After the first few months of sending, via mail, the free CD I woke up one day and there were 500 requests and that’s when I realized I had to get serious about learning websites and how to take things to the next level. We then worked out how to download, new at the time, audio files.

Once I had the logo then I created a website for Energetic Solutions that was primarily a marketing piece.

After we branded the company and used that brand for several years we then decided to fully integrate and rebrand in 2009 and that’s when we then started an overhaul of our entire image, product packaging, cards, brochures, and then we rebuilt and integrated two of our websites into one. We then took the approach out into the social media market with the same flavor.

How long after the launch of your company did you start pitching in social media?
We got into social media in the infancy of Facebook and Twitter but didn’t realize the importance of its potential until recently. Now it is an integral part of our overall plan.

Did you do research or study any software, take webinars, teleclasses, before approaching any area of your marketing or web presence?
At first we had a chunk of the overhaul done and held some big seminars much too early. After that we took a step back and we did a lot of research before implementation and that had taken a long while before we were able to put the fullness of our plan into the marketplace.

Do you advertise locally in newspapers and/or nationally in magazines? Are they effective?
Not any more. Since the internet they are no longer effective for the way we transform peoples lives.

Do you advertise online using Google, Facebook or on other company sites? Are they effective?
We use Google Adwords to stay in the top ranking and have found that works well enough.

When you printed your products, packaging, business cards and other print marketing did you choose an online printer or visit a local vendor?
Local vendors who we are aligned with.

Did you know anything about different types of papers, when you wanted to print your marketing materials?
Yes, very familiar with different papers, types and weights as I’ve spent a good bit of time publishing books.

Have you ever used “green” technology in printing, using FSC certified papers or recycled paper and if not, how likely are you at trying this on a next project?
Yes we use only recycled paper for our brochures. We have selected as many green suppliers as possible.

If you sell products, are they produced in the U.S.A. or abroad?
Both.

Is there anything you haven’t yet tackled, but will want to do soon?
Oh yes, there are many things we’ve not yet tackled. One of those is video. We have recorded a lot of video footage and are working to get pieces of those up and available for workshops and teasers. We are also working on our 4th book and it contents and cover. One of the very things I am passionate about is sharing how energy affects every aspect of life and that with a better understanding of energy and its uses in business, home life, relationships and health that we are the most amazing and powerful people on the planet that shares and gives for the benefit of all and to communicate that is an ongoing process in web, print, workshops, and one on one sessions. Our vision is to get the business community speaking a language that is higher vibrational so that the old fear paradigm no longer exists.