Branding YOU Better! – Susan Newman Lerer

Facebook has become a great resource for artists! (illustrators, designers, fine artists, photographers, musicians and actors…) Not only do we have the ability to post galleries of our work, but we can create an event page about an upcoming production or exhibition and invite all our friends. Our friends can share the event with other friends and so on. Facebook stores our response, “attending” or “maybe” and will remind us of the event.

Today, we still receive direct mail postcards and brochures about upcoming productions and exhibitions, but there’s nothing better than having that information stored in a place we visit everyday. It’s a great way to be reminded as the event draws near.

Facebook also lets us feature our lastest videos so business owners can feature a new brand or product, actors can show a clip from an upcoming show, and musicians can feature their latest song.

We have the ability to create custom pages (iFrame apps) and they can include audio, video, forms, basically anything you can put on an html page and then you can set any of those custom pages as the landing page for newcomers. You can grab the link to that custom page and post about it, sending people to check it out. You can even load a store custom page and sell products right in there as well.

So okay what’s the ROI (return on investment)?

Since Facebook is FREE, I’d say the ROI is pretty amazing, but here are a few stats just from my own experience.

In the past two years my Facebook friends have tripled. It’s amazing to me sometimes over these many years just how many people I’ve met and know from the last! I have been invited to many more exhibitions, webinars, teleclasses and events, and by knowing about them and attending them (some in person) I have been introduced to so many new people.

As a creative, the larger your reach, the more opportunities will come your way.

As for Twitter, it has been a different experience. The sharing of bits of information can be a wonderful resource for news and meeting and learning about new people has it’s benefits, but so far I don’t see the ROI as much as on Facebook and I think it’s because the dialog on Facebook is much more personal and engaging. The conversation can be among lots of people at once, rather than just a dialog between two.

On LinkedIn, I have been using this networking site for a few years and have built a great business posse. My connections have also probably quadrupled. It’s a great place to share information with like-minded individuals and groups to have engaged discussions. When looking for companies to pitch to, or people who might help you, you can’t beat it’s database of millions of professionals.

Savor The Success is a growing community of women entrepreneurs across the planet (15,000+) and I have been a member since 2010. This has been a very valuable resource for me. My visibility and clients are expanding due to this exceptional online community.

In the past few weeks, I joined this new community, Social Buzz Club, and I can see now how being a charter member and soon blogger of this new social media community is going to explode it all for me and super charge my online visibility. The sharing of valuable content between colleagues, having brand advocates in your corner for your own business, and being able to share that information with friends, what could be better?

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