Brand Interview – Susan Vernicek, The Identity Mission – Accept. Appreciate. Achieve.™
How long has your company been in business? Please tell us a bit about your company, its mission, goals…
Identity launched its first online issue in 2006. The Identity Mission – Accept. Appreciate. Achieve.™ Identity is an online magazine that empowers women to Accept. Appreciate. Achieve.™ We help women get all A’s in the game of life by accepting, appreciating and achieving within themselves and within their lives.
We are all individual in our thoughts, interests, beliefs, and experiences. Each of us harbors our own fears, doubts, questions, and insecurities. That’s why we bring you a positive and safe place to turn for information, inspiration, support, sharing, and permission to just be who you are.
We’re not all about the latest and greatest diets, fashion fads, celebrity chatter, and beauty miracles—there’s enough of that out there—and there is no quick fix when it comes to your health. Identity’s purpose is to encourage our readers to embrace their inner selves, to love who they are, and to achieve their potential without comparison to anyone else.
Our articles and insights are hand selected to reflect these important philosophies of self-love and self-help. They are meant to guide so that you see yourself in the best possible light, as you always should.
So, celebrate your lives, your bodies, your successes, and your imperfections.
Do you donate to charities? Tell us about that also and why.
Yes, we donate to OneSimpleWish.org, a site where you grant wishes to children and families in need. For my 30th birthday I wanted to grant 30 wishes and was able to grant 39 wishes. I actually won an award, and I have the event on Sept. 24th. I have a video for the success of the wishes. The second charity is from our 48-state tour – The B.I.G. Scholarship Fund – which is geared towards helping Juniors and Seniors in High School to pursue their business idea.
How did you know what typeface (font) would be right for your company wordmark or logo? If your logo has an illustration, describe why that art was the right thing, animal, place, object, etc…
Our font is free flowing with a butterfly. We use a butterfly because not one butterfly is the same. Identity readers are all unique and different and we are all beautiful in our own ways.
How did you decide on the right color palette to fit your company look and feel?
I followed my gut and wanted inspiration, calming, feminine.
How did you decide which type of designer to work with, or did you design your own identity and web presence?
I designed my it myself. I went to school for graphics and used my knowledge to start my business. I was fortunate to know the basics and not have to pay for design work. I have all the Adobe programs already which saved thousands as well.
In what order did you present your company to the world? Did you start with marketing and products, or website, blog and social media?
I did website first, after four years I took the first three years of online content to create the Magbook, and now I’m using the Magbook for workshops that are touring 48 states across the U.S.A. – www.identity5tour.com
How long after the launch of your company did you start pitching in social media?
About 6-months to a year after launch we started using social media. We started with Facebook and then Twitter.
Did you do research or study any software, take webinars, teleclasses, before approaching any area of your marketing or web presence?
Yes, I took several workshops, courses and joined networking groups to further my knowledge. The best course I took was The First Million Club with The Toilet Paper Entrepreneur, Mike Michalowicz. It was 12 months and I took it as soon as I went full time with the magazine.
Do you advertise locally in newspapers and/or nationally in magazines? Are they effective?
I advertise in the right places, online mostly.
Do you advertise online using Google, Facebook or on other company sites? Are they effective?
I advertise on some company sites, but have not had luck with Google or Facebook ads.
When you printed your products, packaging, business cards and other print marketing did you choose an online printer or visit a local vendor?
I bought inventory for my book, but it was print-on-demand, which helped with costs. I tested the quality so I know it reproduces nicely.
Did you know anything about different types of papers, when you wanted to print your marketing materials?
Yes. I have a graphic design background so I know the differences in paper and how it affects design and inks, etc…
Have you ever used “green” technology in printing, using FSC certified papers or recycled paper and if not, how likely are you at trying this on a next project?
NO I haven’t. I would try it.
If you sell products, are they produced in the USA or abroad?
USE, print on demand – my Magbook
Is there anything you haven’t yet tackled, but will want to do soon?
More speaking gigs, workshops, and possibly a hardcover copy of the magazine.
To learn more about Susan Vernicek and The Identity Mission – Accept. Appreciate. Achieve.™ visit the links below:
- Brand Video Interview – Kathryn Rose, Social Buzz Club
- Branding Wars: Yogurt is Organic, Whipped, Light, Greek and Artificially Flavored