Brand Video Interview – Mark Matcho, Illustrator Mark Matcho got his start in 1985, before he left art school and got some first assignments from the New York Times. He says that his brand is not something he thinks much about, but does see that it might be...
Brand Interview – Joe Rozsa, Trailer Trash Design How long has your company been in business? I’ve been in business now for 5 years. Do you donate to charities? No. At this time I don’t donate to charities. How did you know what typeface (font) would...
Before you even think about creating a blog or website, have you developed your brand identity? Because the look and feel of your website has to incorporate your branding, picking up the fonts, colors and style. You can’t present your creative work or create a...
On tuesday evening Andrea Rosenfeld and I had our second Broadcast Louder class with our guest, Mark T. Smith. The topic of discussion was “one of a kind vs limited edition products.” As we talked about fine artists and other creatives at different stages...
So, what is “branding,” really? Branding is the look and feel of your mission and company. It’s the statement you make in a moniker, tagline or mission statement that defines your goals, and the promise to your customers and clients. It’s your color...
