Branding Your E-Commerce Business This Holiday Season

Branding your business is crucial at any time of the year, but it’s especially important during the holiday season. The crowded marketplace means it’s not as easy as it otherwise would be to stand out. The good news is that excellent branding can help...

Color Power – A Brand’s Secret Weapon

As marketers we know that business is an art of persuasion. While there are many factors that influence shoppers, it is often the subtle and less obvious visual input that generate the most power for your branding campaign. Science has studied and measured the...

Joanne Quinn-Smith, The Amazing Techno Granny

I’m very sorry to share that a great woman, friend and colleague has passed. Joanne Quinn-Smith, The Techno Granny was an original. She cared deeply for entrepreneurs and small business owners and worked tirelessly to help them with marketing through her many...

Book publishing with Ingramspark and Createspace

The first book Frogs Are Green published was Frogs, Amphibians and Their Threatened Environment, and we used Createspace. Recently, we published our second book, Rainforest Frogs, and we used Ingramspark, and then realized it needed to be on Createspace also. Both...

Games and Education

This infographic is about why games are very important for education in general and for the creativity of children in particular. The reason behind this assumption is that children grow up in an environment where a complex sense of learning using technology is...