By Lexie Lu Branding is essential for small-business owners that want to grow their operations. A company is more than the products or services it offers. Long before a customer…
Read moreWe have been asked to stay at home. As a small business owner, I have been working from home since the mid-90s. However, I could freely meet friends and clients…
Read moreI have been working as a web and graphic designer for my own small business since 1994. That is quite a long time, and I have learned how to spend…
Read moreDoes your business’s potential seem to be in a slump? You could always hire more staff, remodel your business or buy new tech. But those tactics are expensive. Just so…
Read moreBuilding an online business requires hard work and the ability to tap into the minds of your target audience. Knowing how to effectively market yourself and the brand you represent…
Read moreSummer marks the half-way point of your business year, and a great time to look at what you’ve accomplished so far and where you wish to go before the year’s…
Read moreAs marketers we know that business is an art of persuasion. While there are many factors that influence shoppers, it is often the subtle and less obvious visual input that…
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