Spring 2020 – Reimagining The Workplace

We have been asked to stay at home. As a small business owner, I have been working from home since the mid-90s. However, I could freely meet friends and clients for coffee, lunch, etc. I could go out for errands or recreation anytime. I was also teaching part-time, a...

New Tricks and Tips for Using Social Media

Every day I see posts on social media that aren’t posted right and if you want others to see your posts (or tweets), you have to learn a few tricks. Facebook First and foremost (and I know we’ve covered this before), there is a very big difference between...

Branding your food truck: Bro-Ritos, A case study

A few months back, Jersey City had a fantastic food truck festival. I was so impressed with the design of the food trucks and of course the delectable food, I just had to write about it. Since then I have received quite a few notes, but this story from Bro-Ritos is...

Are you creating content the right way?

You’ve created a PowerPoint (PPT) video for a client and they are using it for in-person meetings. But now they want that same presentation on their website. If you are a writer, you should consult with your web designer/developer for production suggestions. Recently,...