Spring 2020 – Reimagining The Workplace

We have been asked to stay at home. As a small business owner, I have been working from home since the mid-90s. However, I could freely meet friends and clients for coffee, lunch, etc. I could go out for errands or recreation anytime. I was also teaching part-time, a...

Branding your food truck: Bro-Ritos, A case study

A few months back, Jersey City had a fantastic food truck festival. I was so impressed with the design of the food trucks and of course the delectable food, I just had to write about it. Since then I have received quite a few notes, but this story from Bro-Ritos is...

Are you creating content the right way?

You’ve created a PowerPoint (PPT) video for a client and they are using it for in-person meetings. But now they want that same presentation on their website. If you are a writer, you should consult with your web designer/developer for production suggestions. Recently,...

City of Trees Branches Out

It began with an idea… Instead of asking students in our local schools to create frog art with Frogs Are Green for Earth Day (like most years), I thought they might like to create “tree art” and this could help the Jersey City Parks Coalition spread the word...