On Tuesday evening, as usual, I tuned in at 10pm to watch “Rescue Me.” I don’t know why I love this show so much. Is it because it never forgets about September 11th?… Is it Denis Leary, even though his character is a jerk? Do I just love the...
Let’s hear a cheer for “the YMCA” recognizing the fact that everyone called them “the Y” anyway, and it was time to change their branding to reflect that. Below is the old logo design which had been in place for decades, next to the new...
For almost two years now the economy has been pretty awful and because of this so many small businesses cut their advertising and promotion budgets. In addition, as I walk around both Jersey City and Hoboken, I see many stores have closed and new ones are not opening...
Over the past year and a half, the percentage of new clients and new projects coming in, is down by 20% and businesses are going under, so using email marketing and social media is more important than ever. First I want to explain how to use LinkedIn.com to it’s...
When you’re starting a company or even if your company has been in business for a long time, you need branding. Why? You want people to recognize you and your brand, your service, to trust you. Think about when you go into a store. Are you drawn to the same...
