by Susan | Nov 10, 2011 | art, Blog, marketing
On tuesday evening Andrea Rosenfeld and I had our second Broadcast Louder class with our guest, Mark T. Smith. The topic of discussion was “one of a kind vs limited edition products.” As we talked about fine artists and other creatives at different stages...
by Susan | Oct 30, 2011 | art, Blog, marketing
So, what is “branding,” really? Branding is the look and feel of your mission and company. It’s the statement you make in a moniker, tagline or mission statement that defines your goals, and the promise to your customers and clients. It’s your color...
by Susan | Oct 23, 2011 | art, Blog, marketing
TURN UP THE VOLUME ON YOUR ART BRAND! Are you ready to LEARN what you need to build YOUR business as successfully as you create your Art? Andrea Rosenfeld (Open Studio Coach) and Susan Newman (Susan Newman Design Inc) have teamed up! BROADCAST LOUDER IS HAVING A...
by Susan | Sep 14, 2011 | Blog, marketing
The “Branding YOU Better” Brand Interview Series Why is branding so important and why do I talk about it 24/7? Without a unique and strong brand identity along with sincere messaging, how do you expect customers to “get you” and then do...
by Susan | Aug 31, 2011 | Blog, marketing
We’re all in business for a reason. Some may have a mission, some may have sales goals, but the one thing we all need is interested people. Without people discovering us and if they need our products and services and then sharing our capabilities with others,...
by Susan | Aug 25, 2011 | Blog, marketing
Blog – 8 months ago = low on visitors and readership, bounce rate 65% Blog – today = high on readership, visitors have quintupled and the bounce rate is now below 1% How did I do it? It all started about 8 months ago. So many people would contact me and...
