Branding: Stand Out From the Crowd

So, what is “branding,” really? Branding is the look and feel of your mission and company. It’s the statement you make in a moniker, tagline or mission statement that defines your goals, and the promise to your customers and clients.  It’s your color...

Brand Advocates in Your Corner Make Social Media Work

I’ve been tweeting and posting for years, but it hasn’t worked as effectively as it has lately and I’m going to share why. We follow others on Twitter or like pages on Facebook, and those people can reciprocate, but then the conversation may be over....