Brand Advocates in Your Corner Make Social Media Work

I’ve been tweeting and posting for years, but it hasn’t worked as effectively as it has lately and I’m going to share why.

We follow others on Twitter or like pages on Facebook, and those people can reciprocate, but then the conversation may be over. Obviously you’re now in their live stream and maybe they see a post and find the content interesting, maybe they even click on the link or share it, but they may not remember who originally posted that information later on.

Lately I have been engaged with a few others where we are retweeting each other’s valid content we feel our own followers will find helpful. As “brand advocates” for those you really know and respect, whose businesses and products or services you admire, you can really tweet and post sincerely, and that is the key here.

Being a brand advocate means you sincerely “like” a person’s mission, cause or business and want to share it with others.

An example is my colleague, Andrea Rosenfeld, who’s an amazing kinetic jewelry designer and decided to launch a new creative mentoring blog, Open Studio – Creative Mentoring,  to help other artists starting out. She asked me to be a guest blogger and write about applications and software, both web and graphic issues. She’s going to have a variety of other bloggers writing about different topics artists will find useful.

I started a new section on this branding blog of interviews, and Andrea was the first person I wanted to feature.

We respect each others missions and since our blogs are both informational content to help other creatives and business owners, we’re able to tweet and post and share each others latest news with gusto.

This is social media in it’s most pure form. Efficiently sharing valid content we hope our followers will appreciate and share further. We’re not just blindly retweeting ambiguous posts.

What does this mean for us? Andrea’s followers are interested in following me and my followers are interested in her. So both of our following is growing, as well as our Klout scores.

What’s important to know is it’s not about how many times a day you tweet or post, but how engaged the recipients are. People will comment and participate when the information is of value to them.

Be yourself, share wisely. When others benefit, so will you.

open studio creative mentoring by andrea rosenfeld

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