Over the last 2 decades my brand identity has changed quite a few times. I played with my icon so many times and it has evolved into the SNDI that I use today. Our business grows and changes just as we do and you shouldn’t be afraid to change it up a bit. You...
Since this website is about branding, I thought it was time to talk about BP’s identity. It looks like they changed their logo from the shield to the sunflower logo in 2000, hoping the world would see them as a greener company. It’s certainly a stretch to...
