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Building Hype Around Something New – But It Better Be Good

by Susan | Oct 17, 2010 | Blog, marketing

I’ve been a really big fan of HBO and their original programming. There was tremendous build up for one their new shows, with tons of advertising (obviously having a big marketing budget)… it is HBO, after all. Boardwalk Empire, starring Steve Buscemi,...

How Real Are the Characters We Watch on TV, in the Movies or On the Stage

by Susan | Aug 26, 2010 | art, Blog

On Tuesday evening, as usual, I tuned in at 10pm to watch “Rescue Me.” I don’t know why I love this show so much. Is it because it never forgets about September 11th?… Is it Denis Leary, even though his character is a jerk? Do I just love the...

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