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Tips on Building the Most Effective Website for Your Business

by Susan | Nov 23, 2011 | art, Blog, marketing

Before you even think about creating a blog or website, have you developed your brand identity? Because the look and feel of your website has to incorporate your branding, picking up the fonts, colors and style. You can’t present your creative work or create a...

Building A Tribe of Social Media Advocates for Your Brand, Cause and Business

by Susan | Jun 29, 2011 | Blog, marketing

Building up your Facebook fan pages and Twitter followers is a good thing, but building a tribe of brand advocates is the most powerful way to stand out on the social networking sites. People really do love to share quality, interesting, humorous, touching or valuable...

Staying at the Top of Google When Someone Has Your Same Name

by Susan | Apr 27, 2011 | Blog, marketing

Last week a colleague of mine, Lana Goldenberg sent out an email blast reminding us how important it is to have your “profile” filled out on Google. Not just your company’s profile like I’ve talked about previously on Google Maps and Yahoo...

Branding Bonus: Social Media Pages To Match Your Website or Blog

by Susan | Feb 25, 2011 | Blog, marketing

Exclusive Offer! Social Media in Search of Brand Identity – Brand your Social Media Pages to match your Websites and Blog Themes You have a brand new website and/or blog, but Facebook, YouTube, Google+ and Twitter are calling and need branding too!! If you...

In a Slow Economy, Why Your Website & Social Media Are So Important

by Susan | Jul 2, 2010 | art, Blog

For almost two years now the economy has been pretty awful and because of this so many small businesses cut their advertising and promotion budgets. In addition, as I walk around both Jersey City and Hoboken, I see many stores have closed and new ones are not opening...

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