Portfolio | Branding YOU Better! - Susan Newman Lerer

Goehrig’s Artisan Bakery, Jersey City

By Susan May 29, 2010 Portfolio, web

In 2009 this marvelous bakery in Jersey City Heights, Goehrig’s engaged to me to build a custom e-commerce website. In addition to customers being able to buy cakes, cupcakes, pastries, and cookies, we built a custom cake builder giving customers the ability to create with their specified cake, frostings, fillings and fruit selections. Since the launch the orders have been coming from all over the world and we’ve created some print marketing to support the business.

Actors Shakespeare Company at NJCU

By Susan May 29, 2010 Portfolio, print

Since 2008 I have been branding this Jersey City theatre company. From creating their new logo and award winning website, I have created posters and other signage as well as brochures.

Africa As One

By Susan May 20, 2010 Portfolio, print

Recently I was engaged by Africa As One to create an assortment of branding materials, including a gala event logo, signage, collateral, website and email blast pages.

My logo represents the varied peoples coming together as one, combining resources to effect positive change across the continent of Africa.

Hudson Theatre Ensemble

By Susan May 20, 2010 Portfolio, web

Since 2004, I have supported this wonderful theatre company with the design of their logo, posters, graphics and website. The range of productions varies from children’s (Silly on Sixth!) to adult dramas, comedies and musicals (Hudson Theatre Ensemble).

FB Lake, Logo, Powerpoint and Stationery Design

By Susan May 20, 2010 Portfolio, print

FB Lake LLC is a new financial company in New York City. I have been building the complete branding which includes a new logo, stationery package, style guide, powerpoint, and website design and development.

Loveprint Jewelry

By Susan May 20, 2010 Portfolio, web

Loveprint Jewelry by Camille Cesari is located in Paulus Hook, NJ. I have been working with Camille for many years creating branding, print and web marketing as her company grows. We continually add new things and soon we’ll be building a brand new e-commerce site for her signature and limited edition products.