How to Install an AdWords Tracking Code Plugin for WordPress

Video Transcript

Hi, this is Susan, from Susan Newman Design, and we’re at Mission 50 in Hoboken, learning WordPress. In this video, we’re gonna learn how to install AdWords tracking code plug in for WordPress. We’re on a site that’s using WordPress for its content management system. And now we’re going to learn how to install an AdWords tracking code plugin for WordPress. So, if I scroll down on this page, you’ll see that I have a sponsorship area. And let’s say I want to track how many people are clicking on that and whether they’re purchasing or then clicking away and going somewhere else. So the first thing that you want to do is you want to go to Google AdWords, and if you don’t have an account, you’re gonna wanna set up an account. And then you’re gonna go here to tools and analysis, and you’re gonna click on conversions, which is where we are. And let’s say you want to create a conversion. So I’ll show you, I set up one that’s called sponsors. And, we’re going to look at the settings on that. So I just named it sponsors. And the conversion value is 100, it’s HTML, they’re, I’m going to look at the 30 day reports, it’s a purchase, and what it does is once you set this up, then it gives you the code, and you can either send it to your webmaster, make the changes myself. And it gives you this code that you’re gonna then put into your website. So, if we go over to our dashboard on WordPress, the next thing we’re going to do is we’re going to click on plugins, and we’re going to install two plugins. The first one we’re going to install is Google Analytics dashboard for WordPress. So I want you to type that in to, when you go to add new, you type that in, and then you activate that. And then you’re gonna, you’re going to install Smart Google Analytics code, and you’re gonna activate that. And once you activate them, then you’re gonna have to go here to the settings, and you can put in your Google Analytic code that is just your regular website tracking code, and then down here you’re gonna paste that AdWords conversion code. And you’re just gonna save that. And what’s gonna happen is over time, and if we go back to all conversions here, it’s going to start to tell you here how many clicks, and if we go to the dashboard on our site, we’re gonna be able to get much more in depth analysis as those clicks and reports come in. And so that’s how you set up AdWords tracking code plugin in WordPress. I hope this video was helpful. For more information, visit me online at Susan Newman Design, thank you.

Tutorial created and presented by Susan Newman. Videography by Brandon Somerton. Content for Media Studios.

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