Spring of 2020 everything stopped. We sat inside and watched the world close down. We worked very hard, but at cooking, cleaning, binge-watching, reading and just being together all the time. We couldn’t see our families or friends for such a long time. When we...
Branding your business is crucial at any time of the year, but it’s especially important during the holiday season. The crowded marketplace means it’s not as easy as it otherwise would be to stand out. The good news is that excellent branding can help...
By Lexie Lu Branding is essential for small-business owners that want to grow their operations. A company is more than the products or services it offers. Long before a customer is sold on an item, they’ll encounter your brand — telling them what your company...
We have been asked to stay at home. As a small business owner, I have been working from home since the mid-90s. However, I could freely meet friends and clients for coffee, lunch, etc. I could go out for errands or recreation anytime. I was also teaching part-time, a...
I have been working as a web and graphic designer for my own small business since 1994. That is quite a long time, and I have learned how to spend my day productively. I have also been teaching elementary students part-time for five years, and that’s given me the...
Does your business’s potential seem to be in a slump? You could always hire more staff, remodel your business or buy new tech. But those tactics are expensive. Just so you know, you aren’t by yourself when it comes to stagnation. Businesses lose their momentum and...
Building an online business requires hard work and the ability to tap into the minds of your target audience. Knowing how to effectively market yourself and the brand you represent with tools such as LinkedIn is essential to truly experience success online. Using...
