by Susan | Jan 31, 2011 | art, Blog, marketing
It used to be every author’s dream to write a book, submit their manuscript, and have a publisher tell them they’d love to publish it. Today, author’s are just self-publishing and why? They won’t have anyone telling them how to change their...
by Susan | Jan 29, 2011 | Blog, marketing
There is nothing more satisfying than a happy client. Once a company feels they need help to brand their message and they take the leap and hire a professional, they never regret it. It takes an experienced strategist, using both design and clear messaging to bring to...
by Susan | Jan 16, 2011 | Blog, marketing
Today someone asked me “What’s a vanity url?” regarding Facebook. So I thought I should post about this to help everyone confused about what this is. You have your one and only personal profile where you friend others and they friend you. (and make...
by Susan | Jan 8, 2011 | Blog, marketing
This past week it was announced that Starbucks was dropping the typographic part of their logo. Their brand identity has changed four times over the years and what’s fascinating about this change is the fact that they were limited by the types of products they...
by Susan | Dec 10, 2010 | Blog, marketing
250+ Million Daily Users With over 250 million daily users, if your company doesn’t have a Facebook page yet, it’s time to get one. Once you have a personal profile, and you can only have one, you can set up assorted company or other types of pages. The...
by Susan | Dec 1, 2010 | Blog, green, marketing
I participated in a survey conducted by a LinkedIn group and once the results were emailed to me, I realized most businesses are flying by the seat of their pants in the dark. What I’m trying to determine at this point is whether most of the people in the survey...
