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Small Business Saturday 2010 – Right Here in Jersey City

by Susan | Nov 26, 2010 | Blog, marketing

As one of many small business owners I’m thrilled with the new campaign launched by American Express to get shoppers to think about local small businesses instead of national and global retail chains. This is what will truly help the economy grow, not buying...

Mobile-Friendly Websites – Dump The Flash or Create a Mobile Optimized Site

by Susan | Nov 26, 2010 | Blog, marketing

This time of year brands with decent advertising budgets start broadcasting their coolest, newest products on TV, radio and internet. As I was watching tv the other night, a commercial came on for HP showing how you can share photos straight from your phone to your...

Global Entrepreneurship Week – Jersey City Green Fair 2010

by Susan | Nov 21, 2010 | Blog, marketing

They say that the economy will only get better if small businesses sell more, gain more clients, and hire more people. This past week was Global Entrepreneurship Week 2010, which was locally organized by Rising Tide Capital here in Jersey City. The week was filled...

Make Your Branding Message Clear – How Many Words Does It Take?

by Susan | Nov 4, 2010 | Blog, marketing

When it comes to using the right amount of words, how many are too many or too little? Some companies love the one word brand or title. In movie titles, the most dynamic ones and the ones we remember best have only one word… Avatar, Titantic, Casablanca. For...

Website Designer vs Programmer, Creative or Technical, Which Do You Need?

by Susan | Oct 30, 2010 | Blog, marketing

Over the past 11+ years I’ve been creating websites for my clients, I’ve often come across people who are really confused about the difference between a website designer and a programmer and many times have hired the wrong person for their needs. So,...

Top 10 Website Mistakes – Time to Update or Check Your Site

by Susan | Oct 29, 2010 | Blog, marketing

I have been designing and building websites since 1998, and as the languages, platforms and technicalities change, it’s more important than ever to be sure your site has been built correctly, so it’s working hard to bring in those new customers/clients....
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