by Susan | Jul 31, 2010 | Blog, marketing
Are you a Clone? A Template? I’m sure you’re thinking NO, I’m unique, an original! They broke the mold when they created me! Well, that is so right, you are an original, so why would you want your branding, for your company, to be a carbon copy of...
by Susan | Jul 30, 2010 | Blog, marketing
Like most businesses, I have my company pages scattered across Facebook as well as pay occasionally for Facebook ads. This week it occurred to me that there was a huge flaw throughout Facebook and I decided to write about it and see whether others agree with me. We...
by Susan | Jul 26, 2010 | marketing
Below are assorted Tips to help you or your business get better results as far as traffic and customers Google Maps and Yahoo Local Maps: Whether you have a storefront business or a service you need to be listed in maps. A- If someone is looking for your type of...
by Susan | Jul 14, 2010 | art, Blog
Let’s hear a cheer for “the YMCA” recognizing the fact that everyone called them “the Y” anyway, and it was time to change their branding to reflect that. Below is the old logo design which had been in place for decades, next to the new...
by Susan | Jul 2, 2010 | art, Blog
For almost two years now the economy has been pretty awful and because of this so many small businesses cut their advertising and promotion budgets. In addition, as I walk around both Jersey City and Hoboken, I see many stores have closed and new ones are not opening...
by Susan | Jun 28, 2010 | Blog, green
Since this website is about branding, I thought it was time to talk about BP’s identity. It looks like they changed their logo from the shield to the sunflower logo in 2000, hoping the world would see them as a greener company. It’s certainly a stretch to...
