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Branding Wars: Yankees vs Red Sox, Still the Same Old Rivalry?

by Susan | Jul 7, 2012 | Blog, Branding, Branding Wars

Last night I settled onto the couch for some of the best baseball there is, Yankees vs Red Sox. As the Red Sox players took the field, I didn’t recognize many names and thought to myself, how can I boo these guys when I don’t even know who they are or seen...

Branding Wars: Why I love My Apple Computers and Hate My Dell

by Susan | Aug 11, 2011 | Blog, Branding Wars

My first Apple IIc computer was way back in the early 90s, and had a 500 mb hard drive. It was shaped kind of clunky then and I had a 13″ monitor to go with it. Loaded was all the software, fonts and I had lots of imagery on disk too! As I gained experience over...

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