Monica Plotka Interiors is based out of Jersey City, NJ. In creating the brand identity for Monica, I wanted to show visually her love for earth tones and fabrics, both the designs and textures. Her logo needed to be sophisticated, yet friendly, even playful.
I participated in a survey conducted by a LinkedIn group and once the results were emailed to me, I realized most businesses are flying by the seat of their pants…
As one of many small business owners I’m thrilled with the new campaign launched by American Express to get shoppers to think about local small businesses instead of national and…
This time of year brands with decent advertising budgets start broadcasting their coolest, newest products on TV, radio and internet. As I was watching tv the other night, a commercial…
They say that the economy will only get better if small businesses sell more, gain more clients, and hire more people. This past week was Global Entrepreneurship Week 2010, which…
The City of Hoboken brings community shuttle bus service to within two blocks of every resident. The city’s green-thinking initiative is the perfect reason for residents to “hop on” and “hop off” around town and not need to drive or park their cars. I created this fun-looking and easily recognizable branding with the hope that more residents will see it’s a more efficient and environmentally-friendly way around town.
“In order to design for change, we must change the way we design.” — Brian Dougherty with Celery Design Collaborative I consider myself a “green” designer and stay informed on…