by Susan | Jul 29, 2016 | art, Art Direction, Blog, Brand Visibility, Branding, Branding Wars, Design, Events, green, Jersey City and Hoboken, marketing, Smart Business Practices, Social Media
A business owner recently told me he was planning to start selling his product without any branding or graphic design work. I hope he was going to place his business name on a sign, business card or menu! Then, last week I was lunching in the Exchange Place area and...
by Susan | Mar 19, 2015 | Blog, Brand Visibility, Branding, Branding Wars, Jersey City and Hoboken, marketing, Smart Business Practices, social marketing
“Anything you can do, I can do better.” Remember this phase? Whether I look out my windows onto Central Avenue in Jersey City Heights, or watch an old movie on TV, someone is always thinking they’ll open up a duplicate business right across the street from one that...
by Susan | Jul 26, 2014 | Blog, Brand Visibility, Branding, Branding Wars, green, Smart Business Practices, Superhero Brands
I got the last squeeze out of the toothpaste. Time to toss it out and open a fresh tube. This time I’m going from Crest to Colgate. As I open the new box it makes me think about how loyal I am to product brands and my shopping patterns. There are certain...
by Susan | Jul 7, 2012 | Blog, Branding, Branding Wars
Last night I settled onto the couch for some of the best baseball there is, Yankees vs Red Sox. As the Red Sox players took the field, I didn’t recognize many names and thought to myself, how can I boo these guys when I don’t even know who they are or seen...
by Susan | May 29, 2012 | Blog, Branding, Branding Wars, marketing, Smart Business Practices
Each week I walk down to Hoboken to shop in some of the stores there. Currently, Jersey City Heights doesn’t have any gourmet or health food stores (that I know of). In Hoboken there are a few, including Basic Foods and until recently, Garden of Eden. (I know,...
by Susan | Feb 22, 2012 | Blog, Branding Wars, marketing, Social Media
What’s up with Firefox and why can’t we get a browser to work without issues? or is it us and we need new computers every year? Well, that’s not going to happen so what to do? It all started about a year or so ago when Safari on my Apple computers...
