Food Truck Branding
A business owner recently told me he was planning to start selling his product without any branding or graphic design work. I hope he was going to place his business…
Read moreCompetition or Collaboration?
“Anything you can do, I can do better.” Remember this phase? Whether I look out my windows onto Central Avenue in Jersey City Heights, or watch an old movie on…
Read moreBrand Loyalty As Prices Rise
I got the last squeeze out of the toothpaste. Time to toss it out and open a fresh tube. This time I’m going from Crest to Colgate. As I open…
Read moreBranding Wars: Yankees vs Red Sox, Still the Same Old Rivalry?
Last night I settled onto the couch for some of the best baseball there is, Yankees vs Red Sox. As the Red Sox players took the field, I didn’t recognize…
Read moreDeceptive Branding by Local Gourmet Food Store
Each week I walk down to Hoboken to shop in some of the stores there. Currently, Jersey City Heights doesn’t have any gourmet or health food stores (that I know…
Read moreAre You Sick of the Spinning Wheel on Firefox Too?
What’s up with Firefox and why can’t we get a browser to work without issues? or is it us and we need new computers every year? Well, that’s not going…
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