by Susan | May 20, 2015 | Blog, Brand Visibility, marketing, Smart Business Practices, Superhero Brands, Website Design and Development, WordPress and Website Development
HBO’s hit series Game Of Thrones has become a contemporary cultural touchstone. Many of us can identify with what we’ve seen over the past four-and-a-half seasons. Those of us working in e-commerce can pick up some valuable points from all of the intrigues...
by Susan | Feb 20, 2015 | art, Art Direction, Blog, Brand Visibility, Branding, Celebrity Branding, Design, marketing, Smart Business Practices, Superhero Brands, Website Design and Development
Take a good look. Yes, I want you to open your own website and social media profiles right now and look at your online presence. Examine the branding, graphics and structure. Now read your own copy, not just on the homepage, but every page. Does it match how you feel...
by Susan | Jan 24, 2015 | Blog, Brand Visibility, Branding, Design, Smart Business Practices, Superhero Brands
When it comes to gaining that all-important “like-trust” factor from the public, is your company or organization on the right track? In a post from 2010, “Should BP change their flowery Logo now?” we discussed how a horrific event can change the public’s perception of...
by Susan | Jul 26, 2014 | Blog, Brand Visibility, Branding, Branding Wars, green, Smart Business Practices, Superhero Brands
I got the last squeeze out of the toothpaste. Time to toss it out and open a fresh tube. This time I’m going from Crest to Colgate. As I open the new box it makes me think about how loyal I am to product brands and my shopping patterns. There are certain...
by Susan | May 31, 2014 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media, Superhero Brands
When I’m not working for my clients, I work on my passion projects. For the last five years, my passion has been doing what I can to help save frogs and amphibians. It’s one thing that sets me apart from other branding and marketing companies. I post news...
by Susan | Oct 28, 2013 | art, Blog, Brand Visibility, Branding, Events, marketing, Musicians and Artists, Smart Business Practices, Social Media, Superhero Brands
I admit it, when it comes to branding and design, I am very serious. I care deeply for my clients and want to guide them on the path to success and watch them fly. But… sometimes I need to remember that we attract more (online especially) when we are...
