by Susan | Feb 20, 2015 | art, Art Direction, Blog, Brand Visibility, Branding, Celebrity Branding, Design, marketing, Smart Business Practices, Superhero Brands, Website Design and Development
Take a good look. Yes, I want you to open your own website and social media profiles right now and look at your online presence. Examine the branding, graphics and structure. Now read your own copy, not just on the homepage, but every page. Does it match how you feel...
by Susan | Nov 13, 2014 | Blog, Brand Visibility, Branding, Celebrity Branding, Events, marketing, Social Media
I was watching the news like I do most evenings, and the reporter was talking about the amount of money spent on our recent midterm elections. So much money spent, without a clue of who contributed. In the business world, we depend on advocates who endorse us publicly...
by Susan | Aug 14, 2014 | Blog, Brand Visibility, Brand-Interviews, Celebrity Branding, event networking, marketing, Smart Business Practices, Social Media
I started watching Mad Men, (the advertising agency tv show set in the 60s) last year, occasionally. I bet you’re surprised by that statement. Being that I’m a branding designer, why wouldn’t I have watched from the very beginning? Well, when you do...
by Susan | Sep 7, 2013 | Blog, Brand Visibility, Branding, Celebrity Branding, marketing
Yesterday I was walking down the street in Jersey City Heights, around the corner from my home and as I am coming up upon a few people sitting outside, a squirrel heads towards me. It stops, moves left, then right. Looks at me, then at them. As I watched this little...
