by Susan | Dec 8, 2010 | Portfolio, print
Monica Plotka Interiors is based out of Jersey City, NJ. In creating the brand identity for Monica, I wanted to show visually her love for earth tones and fabrics, both the designs and textures. Her logo needed to be sophisticated, yet friendly, even playful.
by Susan | Dec 1, 2010 | Blog, green, marketing
I participated in a survey conducted by a LinkedIn group and once the results were emailed to me, I realized most businesses are flying by the seat of their pants in the dark. What I’m trying to determine at this point is whether most of the people in the survey...
by Susan | Nov 26, 2010 | Blog, marketing
As one of many small business owners I’m thrilled with the new campaign launched by American Express to get shoppers to think about local small businesses instead of national and global retail chains. This is what will truly help the economy grow, not buying...
by Susan | Nov 26, 2010 | Blog, marketing
This time of year brands with decent advertising budgets start broadcasting their coolest, newest products on TV, radio and internet. As I was watching tv the other night, a commercial came on for HP showing how you can share photos straight from your phone to your...
by Susan | Nov 21, 2010 | Blog, marketing
They say that the economy will only get better if small businesses sell more, gain more clients, and hire more people. This past week was Global Entrepreneurship Week 2010, which was locally organized by Rising Tide Capital here in Jersey City. The week was filled...
by Susan | Nov 15, 2010 | Portfolio, print
The City of Hoboken brings community shuttle bus service to within two blocks of every resident. The city’s green-thinking initiative is the perfect reason for residents to “hop on” and “hop off” around town and not need to drive or park...
by Susan | Nov 10, 2010 | Blog, green
“In order to design for change, we must change the way we design.” — Brian Dougherty with Celery Design Collaborative I consider myself a “green” designer and stay informed on green issues and initiatives through lectures from the...
