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9 Lessons in Marketing a Brand I Learned From the Yankees

by Susan | Oct 12, 2012 | Blog, Branding, marketing, People I Admire, Smart Business Practices

I have been a Yankee fan for many, many years, but recently I’ve been looking at them with fresh eyes. Each time the team plays, I think a lot about how Joe Girardi has built the line up, what the order and pitching match up says about who they’re playing...

Brand Interview: Dorethia Conner, Conner Coaching and Moneychat

by Susan | Sep 10, 2012 | Blog, Brand-Interviews, Branding, Smart Business Practices, Website Design and Development

Brand Interview: Dorethia Conner, Conner Coaching and MoneyChat How long has your company been in business? Please tell us a bit about your company, its mission, goals… While ConnerCoaching.com has been in business 4 years, I recently began seriously blogging at...

Brand Interview: Diane O’Connell, Write To Sell Your Book

by Susan | Sep 3, 2012 | Blog, Brand-Interviews, Branding, Great Business Books, Smart Business Practices, Social Media

Brand Interview: Diane O’Connell, Write To Sell Your Book How long has your company been in business? Please tell us a bit about your company, its mission, goals… I went out on my own and began my business as a freelance writer and editor in 1993. Over the...

Having Multiple Websites Can Make the SEO Difference

by Susan | Aug 17, 2012 | Blog, Branding, marketing, Smart Business Practices, Website Design and Development

Recently a friend asked me why I have so many websites and not just one. Answer: When your website is more specific in subject matter and can build over time on just that topic, with many posts, images, and of course lots of SEO long-tail keyword phrases, it will draw...

Brand Interview: Kim Beckers, Getting the Right Stuff Done!

by Susan | Aug 15, 2012 | Blog, Brand-Interviews, Branding, marketing, Smart Business Practices

Brand Interview: Kim Beckers, Getting the Right Stuff Done! How long has your company been in business? Please tell us a bit about your company, its mission, goals… I have been in business since 2006 when I designed and promoted from the ground up a plus size...

Professional Website Design: The Good, The Bad, and The Ugly

by Susan | Jul 27, 2012 | art, Blog, Branding, marketing, Smart Business Practices, Social Media, Website Design and Development

It seems like an eternity ago that I first added website design to my repertoire. For 14 years I’ve designed and developed hundreds of websites. All shapes and sizes and quite the assortment of content management systems. Custom themes, galleries, e-commerce...
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