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Brands We Hate But Have To Use

by Susan | Feb 18, 2015 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices

Whenever I’m heading to Hoboken or New York City, the transportation to get the mile or two there is limited and unreliable. I can stand at the bus stop where two options are available and wait what seems like forever. New Jersey Transit’s No. 85 bus only runs once an...

Cheering the Rebranding of the YMCA to simply “the Y”

by Susan | Jul 14, 2010 | art, Blog

Let’s hear a cheer for “the YMCA” recognizing the fact that everyone called them “the Y” anyway, and it was time to change their branding to reflect that. Below is the old logo design which had been in place for decades, next to the new...

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