Brand Interview: Tamar Cerafici, the Barefoot Barrister
Listen here for the entire audio interview >> Tamar-interview-040312-audio
How long has your company been in business? Please tell us a bit about your company, its mission, goals…
I have been an attorney for about 25 years. In 2009, I left a big law firm to join my husband, who was on a nuclear assignment in Sweden.
That’s when I conjured up the Barefoot Barrister, which is a coaching and mentoring program that helps law students, young attorneys, and attorneys in transition to adjust to the changing trends in the practice of law. Right now I’m focusing on the importance of proper marketing and branding for attorneys.
I still have my own law practice in environmental law.
Do you donate to charities? Tell us about that also and why.
Yes. I think it’s important to feel abundance as you build your own business. So I donate my time and funds to various activities like mentoring law students, working with young women in the community, and donating 10% of my income to various church and charity efforts.
How did you know what typeface (font) would be right for your company wordmark or logo? If your logo has an illustration, describe why that art was the right thing, animal, place, object, etc…
My logo is two bare feet with red nail polish under water, enjoying a sandy beach experience. I vacillate between fonts, but right now I’m a big fan of magneto.
How did you decide on the right color palette to fit your company look and feel?
I wanted to emphasize that most lawyers need to get back to the things that bring them joy in practicing law and having balance in life. For me, that meant being on the lake, sailing with my family on our Hobie Cat.
How did you decide which type of designer to work with, or did you design your own identity and web presence?
I work with Suzanne Hobbs, who is a genius graphic designer with her own studio call PopAtomic. She’s a brilliant young designer, and I work with her on nuclear projects as well.
In what order did you present your company to the world? Did you start with marketing and products, or website, blog and social media?
I’ve started mainly with social media, in person seminars and the products are just starting to get some attention.
How long after the launch of your company did you start pitching in social media?
Well, I’m sort of putting the cart before the horse. I’m building a presence as an expert in marketing legal and billable professional practices before I seriously launch any product.
Did you do research or study any software, take webinars, teleclasses, before approaching any area of your marketing or web presence?
I’ve been studying this for over 2 years. The whole thing is fascinating to me.
Did you know anything about different types of papers, when you wanted to print your marketing materials?
I advertise in local papers when necessary, but most of my work is on line and word of mouth.
Have you ever used “green” technology in printing, using FSC certified papers or recycled paper and if not, how likely are you at trying this on a next project?
Absolutely. I’m totally committed to green tech.
If you sell products, are they produced in the USA or abroad?
Any products will be produced in the US.
Is there anything you haven’t yet tackled, but will want to do soon?
I’m at work on a book right now, but I really want to write a book about creating your own job that’s directed to law students. There are a lot of reasons for that.
To learn more about Tamar Cerafici, her law practice and the Barefoot Barrister, follow her at the links below:
Blog “Legal Shoe” at PositivelyPitsburghlivemagazine.com
My blog for law students: elifementor.com
Google+ : https://plus.google.com/115755468775842263476
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