by Susan | Mar 12, 2013 | Blog, Books, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development
A funny thing happened today… I was reminded about the way things used to be. Many years ago I was given the task of creating a brand new look to the infamous “Baseball Encyclopedia.” In my mind I wanted to move far away from the old versions that...
by Susan | Mar 1, 2013 | Blog, Branding, event networking, marketing, Smart Business Practices
Last night I attended my first “Meet the Media.” I was so excited to meet the representatives from The Genesis Group (organizer), Huffington Post Live, NBC News and Infusion Soft. There were 49 other entrepreneurs from a wide variety of industries...
by Susan | Feb 15, 2013 | Blog, Branding, Design, marketing, Smart Business Practices
Are there different rules for business owners with prospective clients, rather than independents going on interviews? In my early career I can remember traveling into NYC for an interview, or driving within an hour’s distance in my car. But when the digital age...
by Susan | Feb 6, 2013 | Blog, Branding, Design, marketing, Smart Business Practices, Website Design and Development
WordPress is a marvelous CMS platform for both web designers and business owners. However, once a custom theme WordPress site is completed by the designer/developer and passed over to the client and administrator, there need to be a few rules to follow. 1- Remember...
by Susan | Jan 29, 2013 | Blog, Branding, marketing, Smart Business Practices
This morning I headed down to Hoboken for a few errands and walked into the Starbucks on River Street. My first task was finding the bag of coffee beans I wanted amongst the similarly packaged bags. No bags of Sumatra. No bags below in storage and none in the back...
by Susan | Jan 23, 2013 | art, Blog, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development
First, I applaud all the great web designers out there. I know you don’t get enough credit for what you do. Now to get down to why web design (lately) is tricky business. I have been designing web sites for 15 yrs now and each time I begin a new project I need...
