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Brand Interview: Kendra Coppey Fitzgerald, Founder, Barefoot Tiger

by Susan | Nov 17, 2012 | Blog, Brand-Interviews, Branding, marketing, Social Media

Brand Interview: Kendra Coppey Fitzgerald, Founder, Barefoot Tiger How long has your company been in business? Please tell us a bit about your company, its mission, goals… I created Barefoot Tiger in 2005 to create a community where the student in all of us can...

Brand Interview: Rebeca Vallejo, Performance Artist, New York City

by Susan | Nov 10, 2012 | Blog, Brand-Interviews, Branding, marketing, Musicians and Artists

Brand Interview: Rebeca Vallejo, Performance Artist, New York City How long has your company been in business? Please tell us a bit about your company, its mission, goals… I have been a professional singer (EuroLatinJazz) for over 13 years now. My mission as a...

Baseball Brand Disconnect: Ban the Chew

by Susan | Oct 25, 2012 | Blog, Branding, marketing, Smart Business Practices

If the MLB is a supporter of organizations like Stand Up To Cancer and other cancer support organizations, why won’t they ban chewing tobacco? Especially when the MLB dedicates the 1st game of the World Series 2012 to Stand Up to Cancer! This issue is a...

Blog Frequency Experiment and ROI

by Susan | Oct 14, 2012 | Blog, Branding, marketing, Smart Business Practices, Social Media

I hosted a free webinar with Louis Tanguay, managing director of Circle Marketing, “Ultimate Marketing Tips” where he talked about the data… the ROI based on frequency of blogging, so I put it to the test. Posting just about once a week, should give...

9 Lessons in Marketing a Brand I Learned From the Yankees

by Susan | Oct 12, 2012 | Blog, Branding, marketing, People I Admire, Smart Business Practices

I have been a Yankee fan for many, many years, but recently I’ve been looking at them with fresh eyes. Each time the team plays, I think a lot about how Joe Girardi has built the line up, what the order and pitching match up says about who they’re playing...

Brand Interview: Nicole Lundy, Ne`lani Beauty

by Susan | Sep 21, 2012 | Blog, Brand-Interviews, Branding, marketing

Brand Interview: Nicole Lundy, Ne`lani Beauty How long has your company been in business?  Please tell us a bit about your company, its mission, goals. Ne`lani Beauty was conceived in March 2009 at Dow Jones & Company, Inc.  Our goal is to help in-demand women...
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