Learning the Why Behind Mad Men’s Characters

I started watching Mad Men, (the advertising agency tv show set in the 60s) last year, occasionally. I bet you’re surprised by that statement. Being that I’m a branding designer, why wouldn’t I have watched from the very beginning? Well, when you do...

Brand Loyalty As Prices Rise

I got the last squeeze out of the toothpaste. Time to toss it out and open a fresh tube. This time I’m going from Crest to Colgate. As I open the new box it makes me think about how loyal I am to product brands and my shopping patterns. There are certain...

Crowdfunding: The Real Deal

…or what I learned for the next campaign! Crowdfunding isn’t what you expect it to be. You’ve got an event you want to host, a new product you are bringing to market or a cause you believe in and now you want the public around the world to back you. Here’s the...

Memberships: Networking Right for Your Business

Networking memberships come and go. I have joined and occasionally quit a few. These days, when our time management is so crucial, I thought I would share some thoughts I have about this.  When you’re deciding whether your yearly or monthly membership will be of...