Brand Visibility for Artists and Network Marketing Globally

Last year I wrote about how social media and network marketing really work when you need it to. To recap: last year Chase was having a giveaway contest for small businesses. Ten lucky winners, once they qualified would win thousands. To qualify you needed to get 250...

Does Your Photoshoot Need Art Direction?

I entered the location of my photoshoot, Mission Fifty in the Penthouse of the Hoboken Business Center and was pleasantly surprised to see how spacious it was. Assorted private offices and conference rooms of different sizes to choose from. We were shooting in one of...

How To Name Documents When Sending To Others Through the Web

Today’s Tip: Please name your documents correctly before sending them to someone. The reason I bring this up is because documents are sometimes named something totally bogus like, readXtf5j7.doc. This certainly means nothing to me and when I get a document like...

Brand Disconnect at the Local Produce Market

So I just headed over to my local produce market to get some healthy fruit and what do I see? They’ve put up a large display case between the register and the window (yeah so people will see it as they go by…) of assorted bags of chips. What gives? So I...

Brand Visibility Strategy: Batman’s SEO

Written by Susan Newman, Branding Designer, Visibility Designer and Web Specialist When someone opens Google and searches for you or your company name, what comes up? If they search for your type of business or industry, or by a keyword or phrase, does YOUR company...